Running a wellness practice is a full-time job, and learning how to create content might feel overwhelming. The good news? You don’t have to be a content expert.
Your clients are your best marketing asset. Their stories and experiences are powerful tools for attracting new clients and building trust in your practice. People trust people—not businesses—which is why client testimonials can do the heavy lifting for your content strategy.
Here’s how to turn your clients into your most effective marketing tool using three simple content pillars.
The 3 Content Pillars for Wellness Practices
1. Client Success Stories
Highlight your clients’ milestones and transformations to showcase the value of your services.
- Examples: Share client testimonials about improved health, lifestyle changes, or success with your coaching methods.
- How to Do It: Ask clients to record short videos about their journey and how your practice has helped them.
- Where to Share: Post these videos on Instagram, Facebook, or TikTok as Reels or Stories.
- Pro Tip: Use captions like “From chronic pain to pain-free living” or “How [Client’s Name] regained energy and confidence” to highlight transformation.
2. Behind-the-Scenes Content
Showcase the everyday moments that make your practice unique. This builds trust and makes your business feel relatable and approachable.
- Examples: Videos of consultations, treatment prep, client check-ins, or wellness events.
- How to Do It: Encourage clients to tag your practice when they share their wellness journey.
- Where to Share: Repost their content on your social media to create a sense of community and credibility.
- Pro Tip: Host a “Wellness Journey Challenge” where clients document their experience working with you.
3. Educational Tips
Teach your audience something valuable while positioning yourself as an expert.
- Examples: Demonstrate wellness techniques, share healthy lifestyle tips, or explain common health misconceptions.
- How to Do It: Create collaborative videos featuring clients sharing their progress or testimonials about how your advice helped them.
- Where to Share: Post these as short, 30 to 60-second videos on social media for maximum engagement.
- Pro Tip: Keep your explanations simple and actionable so potential clients feel like they’re getting real value.
Turning Testimonials Into Marketing Campaigns
Once you’ve collected content from clients, use it in effective marketing campaigns. Here are a few ideas:
- Offer Incentives: Reward clients who share testimonials with discounts, free sessions, or wellness products.
- Run Challenges: Encourage clients to share a 15-second video about their wellness journey for a chance to be featured on your page.
- Collaborate on Posts: Ask clients to tag your practice and add you as a collaborator on their posts. This expands your reach by making the content visible to both audiences.
Why This Strategy Works
By letting your clients create content, you save time and amplify your marketing efforts. Their voices are authentic, relatable, and powerful in attracting new clients.
To recap:
- Celebrate client success stories
- Share behind-the-scenes content
- Teach through educational tips
When you implement these strategies, you won’t struggle to attract new clients—they’ll come to you.
Ready to Grow Your Wellness Practice?
Stop stressing over content creation. Let your clients tell their stories, and watch your practice thrive.
Kui Kapu
Founder, Mat2Market
Helping Wellness Practices Grow with Better Web Design and Online Strategy
