If you’re running a martial arts school, you already know how important trust is. One of the best ways to build trust online is through Google reviews. Not only do they make your school look credible, but they also play a huge role in attracting new students and improving your local search rankings.
In this guide, I’ll share simple, actionable steps on how to get more Google reviews for your martial arts school and show you why they matter so much.
Why Are Google Reviews So Important?
Google reviews are the digital equivalent of word-of-mouth. They help potential students and parents decide if your school is the right choice. Here’s why they matter:
- Boost Local Search Rankings: Schools with more reviews often rank higher in Google search results.
- Build Trust and Credibility: People trust schools with consistent 5-star reviews.
- Attract More Students: Positive reviews make your school stand out from the competition.
If your school doesn’t have enough reviews, you’re missing out on opportunities to grow.
How to Get More Google Reviews
Here are proven strategies to help your martial arts school collect more Google reviews:
1. Ask at the Right Moment
Timing is everything. The best time to ask for a review is after a great class or when a parent or student expresses how much they love your program. A simple, polite request like, “Would you mind sharing your experience with us on Google?” goes a long way.
2. Make It Easy
Don’t make people hunt for your Google review page. Provide a direct link in your follow-up emails, SMS campaigns, or newsletters. You can create a custom link through your Google Business Profile that takes them straight to the review page.
3. Use Automated Follow-Ups
Set up automated SMS or email reminders to request reviews. After someone signs up for a free class or finishes their first month, send a quick message like:
“Hi [Student’s Name]! Thanks for being part of our school. If you’re enjoying your experience, we’d love for you to leave us a review on Google. Here’s the link: [Insert Link]”
4. Offer Incentives
While you can’t pay for reviews, you can reward students for participating in feedback campaigns. For example, you could offer a free t-shirt or entry into a raffle for anyone who leaves a review. Just ensure the incentives comply with Google’s guidelines.
5. Respond to All Reviews
Show your students and parents that you value their feedback by responding to every review—positive or negative. Thank them for their kind words or address their concerns professionally. This not only builds trust but also encourages others to leave reviews.
6. Highlight Reviews Everywhere
Once you’ve collected great reviews, showcase them! Add them to your website, social media posts, and newsletters. When people see how much others value your school, they’ll be more likely to join—and leave a review themselves.
Common Mistakes to Avoid
While working on getting more Google reviews, avoid these pitfalls:
- Ignoring Negative Reviews: Respond professionally to show you care about improving.
- Forgetting to Follow Up: Many people forget to leave a review unless reminded.
- Asking Everyone at Once: Spread out your requests to avoid overwhelming your review page all at once.
My Proven System for Martial Arts Schools
At Mat2Market, I’ve helped martial arts schools grow their Google reviews with simple, automated systems. By combining SMS campaigns, direct links, and professional responses, you can build trust, improve rankings, and attract more students.
Ready to Get More Google Reviews?
Getting reviews doesn’t have to be hard. With the right strategies, you can boost your school’s reputation and grow your community. If you need help setting up a system to get more Google reviews, let’s talk!
– Kui Kapu
Founder of Mat2Market
Building The #1 Channel for Scaling Martial Arts Across the World
